Similar to a postcard, a full page flyer can be a critical component of a marketing campaign, which can help increase brand awareness. If you plan on posting your flyer in buildings, schools, and at events then you need a beautiful, unique design that will catch the eyes of a potential customer and make him or her stop and read the flyer. It is essentially an advertisement, so it must be unique and it must distinguish your business from the competition. A high quality design will impress a potential customer and increase the likelihood that he or she will purchase your product or service.